Markup Calculator

Turn cost into price, price into markup, or work backward to cost. See markup vs margin side by side, as you type.

Cost + markup → selling price

Selling price
Profit
Margin

Already have a price? Find its markup ↓

Cost + price → markup & margin

Markup
Margin
Profit

Price for a target margin instead ↓

Cost + target margin → price

Selling price
Equivalent markup

Reverse: price → maximum cost

Max cost
Profit

Markup vs margin conversion

Markup = profit ÷ cost. Margin = profit ÷ price. Margin = markup ÷ (1 + markup). A 50% markup is a 33.33% margin.

MarkupMarginPrice multiplier

FAQ

What is the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A $40 item sold for $60 has a 50% markup and a 33.33% margin.

How do I calculate selling price from markup?

Selling price = cost x (1 + markup / 100). A $50 cost with a 40% markup sells for $70.

How do I price for a target margin?

Price = cost / (1 - margin / 100). A $40 cost at a 40% margin needs a $66.67 price.

What markup gives a 50% margin?

A 100% markup, meaning you double the cost.